"The Bewley Twins Should Be Playing in March Madness" by Joe Moglia, Sportico
Millions of college basketball fans are once again watching this year’s March Madness tournament. It’s not only a great sporting event, but it’s a commercial bonanza, generating around a billion dollars each year for the NCAA and hundreds of millions for colleges and universities. Players are earning big now too, with top athletes raking in millions in “name image and likeness” (NIL) earnings. These numbers are only going to rise, especially now that colleges and universities are on their way to directly paying professional student athletes to compete.
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